Young Kashmiri Poet becomes online entrepreneur amid internet/Covid-19 restrictions

Meet Salman Charoo, 25, whose debut book on Urdu poetry Alfaaz-E-Nafz was launched last year. This multi-talented guy from Sopore has many feathers in his cap.

He completed his Engineering in 2018 and thereafter was teaching in Lovely Professional University in the Department of Languages & Training as an Assistant Professor. However his academic pursuits never stopped him from following his passions. He writes poetry whenever he has time for himself.

He is also a motivational speaker from Kashmir delivering lectures online and has also worked as a trainer for IELTS English learning courses.

Cover page of Alfaaz-E-Nafz

His book which was published last year and released a day before the restrictions were imposed amid the change in constitutional status of J&K, could not receive the appreciation it merited due to internet shutdown and remained unknown for quiet a long time, however through print media the book received great commendation from various literary circles.

Being a man of wisdom who likes to try new things, this time he took up another challenge amid Covid-19 lockdown across the country with the internet being restricted to 2G services in J&K. Salman has now come up with an online platform “Kashmiri Wear”, a store for ladies’ apparels, especially suits and a wide variety of Shawls which come from registered dealers and artisans across Kashmir.

Salman delivers the products both across J&K as well as outside UT of J&K. “Living outside J&K always made me miss home and anything connected to it, I always wanted Kashmir to be everywhere, in whatever sense it could be. Besides during the Covid lockdown I realized that ladies of our household could not go out for shopping, so the idea of starting an online platform came to my mind.

I want to make “Kashmiri Wear” global. Kashmir has immense talent. I am planning to include designer wear which will be local in its origin thus giving a boost to local latent who are so creative, I am sure our local designer wear will one day become a global fashion storm. I have full faith in myself and the talent of our youth, says Salman. Salman currently operates “Kashmiri Wear” as a sole proprietorship through Instagram and Facebook under the name and style of “Kashmiri Wear”.

Amid restrictions on high speed internet, Kashmiri Wear has received a great response from various places. So far Kashmiri wear has delivered to places like Poonch, Rajauri, Jammu and even Punjab.

With restriction on the internet being lifted , there is a hope that online business platforms like Salman’s will receive a boost. Besides Kashmiri Wear, Salman is also working on his second book. Salman’s example is an inspiration for our youth who want to create a place for themselves and contribute to the society in the best possible manner despite existing hardships.