{"id":27179,"date":"2020-06-10T18:10:07","date_gmt":"2020-06-10T12:40:07","guid":{"rendered":"https:\/\/kashmir.today\/parle-g-logs-record-sales-during-coronavirus-lockdown\/"},"modified":"2020-06-10T18:10:07","modified_gmt":"2020-06-10T12:40:07","slug":"parle-g-logs-record-sales-during-coronavirus-lockdown","status":"publish","type":"post","link":"https:\/\/kashmir.watch\/?p=27179","title":{"rendered":"Parle-G logs record sales during coronavirus lockdown"},"content":{"rendered":"\n

Parle Products gained a market share of around 5% in the highly competitive biscuit segment, helped by Parle-G biscuits.<\/strong><\/em><\/p>\n\n\n\n

PTI<\/a><\/p>\n\n\n\n

Leading food company Parle Products logged record sales of its Parle-G biscuits in April and May during the lockdown, said a senior company official.<\/p>\n\n\n\n

The company has gained a market share of around 5% in the highly competitive biscuit segment, helped by Parle-G biscuits, preferred by the people stocking up their pantries during the pandemic.<\/p>\n\n\n\n

Parle-G biscuits also gained traction as it was preferred by government agencies and NGOs working to distribute food relief packages to people during the pandemic owing to its economic proposition with value package of \u20b92 besides being considered a good source of glucose, Parle Products senior category head Mayank Shah told PTI.<\/p>\n\n\n\n

\u201cThe growth was phenomenal and as a result Parle was able to increase its market share by 4.5 to 5% during the lockdown,\u201d he added.<\/p>\n\n\n\n

\u201cThis is one of the highest in the recent (time). At least in last 30 to 40 years, we have not seen this kind of growth,\u201d Mr. Shah said adding in his 20 years of working with the biscuits major, he hadn\u2019t witnessed a performance like this.<\/p>\n\n\n\n

Mr. Shah said Parle-G was comfort food for most Indians and that during times of uncertainty, it was consumed a lot. Even during earlier crises like tsunami and earthquakes, sales of Parle-G biscuits had gone up, he added.<\/p>\n\n\n\n

\u201cThat is the kind of trust people depose in the brand,\u201d he said, adding Parle-G\u2019s long shelf life as another reason for the preference.<\/p>\n\n\n\n

The company had announced that it would donate three crore packs of Parle-G biscuits when the coronavirus pandemic intensified in India.<\/p>\n\n\n\n

\u201cWe saw many other people doing that. There were many other organisations, which were also helping people by distributing Parle-G biscuits,\u201d he said.<\/p>\n\n\n\n

Mr. Shah claimed that Parle had \u201cthe highest growth rate among all the biscuit companies\u201dduring the lockdown.<\/p>\n","protected":false},"excerpt":{"rendered":"

Parle Products gained a market share of around 5% in the highly competitive biscuit segment, helped by Parle-G biscuits. PTI Leading food company Parle Products logged record sales of its Parle-G biscuits in April and May during the lockdown, said a senior company official. The company has gained a market share of around 5% in […]<\/p>\n","protected":false},"author":1,"featured_media":27178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-27179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national"],"_links":{"self":[{"href":"https:\/\/kashmir.watch\/index.php?rest_route=\/wp\/v2\/posts\/27179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kashmir.watch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kashmir.watch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kashmir.watch\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kashmir.watch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27179"}],"version-history":[{"count":0,"href":"https:\/\/kashmir.watch\/index.php?rest_route=\/wp\/v2\/posts\/27179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kashmir.watch\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/kashmir.watch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kashmir.watch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kashmir.watch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}